Mobile apps to improve customer loyalty for UK's largest pub retailer
Using our expertise in discovery, design and user experience we created a digital template that included core functions that each pub/restaurant could brand as their own, such as:
- Loyalty Points
- Find a Pub
- Book a Table
Using the latest beacon technology and data integration techniques, we created the app to offer customers deals based on their location and proximity to a participating pub/restaurant.
increase in new users of the apps
increase in customers using personalised offers
increase in spend per transaction
Greene King reported a massive uptake in engagement with its targeted brands.
One brand saw a 36% increase in meals sold in the pubs that received the personalised offers against control test pubs.
The same brand saw a 31% increase in spend per transaction.
Total ROI increase of Greene King’s investment to a truly omni-channel, data-driven marketing strategy equalled 211% in the first year.
"We’re extremely proud of our reward app. It takes the technology one step further than traditional loyalty apps, by using the data collected from guests dining with us and applying it to personalised promotions."
Kenny Skelton, former Digital, Insight and Brand Director at Greene King