Levi Strauss & Co.

Solution

Working as with account managers, merchandisers, designers, and executives from Levi Strauss & Co, the DCX team spent 6 weeks learning and proto-typing.

What we discovered was that, no matter 
how 'digital' you make the selling session, if customers haven't engaged with the brands and products beforehand, the selling sessions would be drawn-out and tedious.

Our solution was a chance to extend the selling session process, taking much of the focus and intensity away from the days in the showroom.

We needed to create more time for the buyer to familiarise themselves with their product assortment.

Here's what we did.

1. Design with the actual users

We didn’t just test the new solution with our users, we designed it with them. Co-creation became a vital cog in the successful 'YourX' product engine. We ran weekly co-design sessions to explore all sorts of opportunities. Involving diverse participants meant all the ideas we received were innovative and new.

2, Measured and observed

We watched first-hand how users and customers engaged with the platform, sitting in selling sessions and engaging with users and customers for feedback. This allow us to...

3. Prototype, test, and learn

We never stopped proto-typing, from crafting sketches based on co-creation sessions to delivering clickable prototypes and custom-built interactive prototypes. All this proto-typing and iteration saved a lot of time in quickly removing worthless features from the final product.

4. Cross-functional teamwork

DCX and the Levi Strauss & Co. team came together to ensure the right cross-product team was in place, with experts in the world of fashion, design, product, and technology.

The team was involved in all aspects of creating the new solution, from research and ideation to testing.