Huw Waters
By Huw Waters on 15 Mar, 2023

We’re delighted to announce that Paragon DCX has been named an Apteco Premium Partner – one of only 8 in the world.

An Apteco Premium Partner agency is distinguished from others by the collaborative nature of their partnership and in-depth expertise with Apteco.

Learn more about what we do with Apteco by going behind the scenes of the DCX Apteco practice.

What makes an Apteco Premium Partner?

Apteco Premium Partners:

  • Contribute and share client success stories by participating in the annual 'Best use of Apteco software award' competition. DCX were finalists in 2022, coming second and third!
  • Drive commercial performance, client retention, active clients, and new customers.
  • Proactively engage with Apteco regularly, sharing case studies and testimonials, attending events, and collaborating with the Apteco marketing team.
  • Ensure our team is trained and keep technical and trainer accreditations up to date.
  • Help Apteco improve the user experience by signing up for Apteco’s telemetry programme and give regular user feedback.
  • Provide clients with exceptional support and ensure that they keep up to date with the latest releases.

What is Apteco?

Apteco is a marketing campaign execution platform and analytics suite, which allows marketing teams to increase their understanding of customer data and deliver multi-channel communications to their audience.

Apteco gives organisations:

  • A single customer view of demographic, transactional, and behavioural data
  • Powerful analytics, visualisation, and data modelling tools
  • The ability to easily build complex customer journeys and send timely and relevant communications that drive change

What does Apteco say about DCX?

Simon Fletcher, business development director at Apteco, said: “2022 was a big year for Apteco and DCX. Their work with Greene King, being able to help them predict lapsing customer behaviour at the earliest opportunity, has resulted in millions in combined cost savings and incremental revenue.  Their work with Health Education England, to migrate their existing campaigns into Apteco PeopleStage, also saved that organisation considerable costs.”

Fletcher continued: “Paragon DCX has been an Apteco partner for almost 20 years. That’s quite an achievement. Their appointment to Apteco Premium Partner is in recognition of their expertise and knowledge, their continued commitment to the platform, as well as keeping so many clients happy by generating significant cost savings, driving exponential commercial gains, and helping them get closer to their customers.”

How DCX can help you

Our Apteco practice is made up of fully-accredited users and trainers – real experts in Apteco, data gathering, data analysis, campaigns, and reporting. 

For over twenty years, we’ve been helping brands understand their customers better, transform how they communicate across multiple channels, as well as make and save money.

Whether you need support on optimising your use of Apteco, or you’d like advice on how to better understand and communicate with your customers, we can help. 

Do Apteco. Better.