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The Ultimate Guide to Acquia DAM

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Revolutionising Digital Asset Management

Embrace the future of digital asset management with Acquia DAM, the rebranded and award-winning successor to the renowned Widen DAM platform.

Designed to streamline the organisation, access, and delivery of digital assets across various customer touchpoints, Acquia DAM empowers marketing, sales, and ecommerce teams to effortlessly locate assets, co-ordinate workflows, and publish up-to-date content.

 

But what exactly does Acquia DAM offer? Let's delve into it...

Expert Acquia Partner

DCX is an award-winning Elite Acquia partner and Acquia Partner of the Year EMEA.

We specialise in the design and implementation of exceptional digital customer experiences and are experts in delivering impressive improvements in engagement, revenue, and return on investment.

Contact us today to schedule a demo and discover how Acquia DAM can transform your content management experience.

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Features Of Acquia DAM

Comprehensive Asset Centralisation

With Acquia DAM, experience the power to centralise an extensive array of assets, revolutionising your workflow both literally and figuratively. Dive into a world where you can seamlessly view and interact with high-resolution previews across a diverse range of file formats, including:

  • Audio – from podcasts and music to sound effects and mnemonics, Acquia DAM effortlessly handles all your audio assets.
  • Brand Guidelines – ensure consistency across your brand with messaging, visual styles, and values neatly organised within Acquia DAM.
  • Documents – keep all your essential documents in one place, whether they're sell sheets, legal documents, reports, or scripts.
  • Images – from illustrations and logos to photographs and 360° spin photography, Acquia DAM provides a comprehensive solution for managing your visual assets.
  • PDFs – whitepapers, slide decks, and e-books find their home in Acquia DAM, allowing for easy access and management.
  • Videos – manage final produced pieces, short versions for social media, comp reels, b-roll footage, and training videos seamlessly within Acquia DAM.
  • Work-In-Progress – stay organised during the creative process with support for InDesign, Photoshop, and Illustrator files, ensuring smooth collaboration and version control.

Enhanced Search Capabilities

With Acquia DAM, unlock the full potential of your content by streamlining organization and enhancing search capabilities.

  • Categories – Seamlessly navigate through your assets with an intuitive category menu. Easily drill down through a structured hierarchy to locate the assets, products, and templates you need, ensuring a smooth browsing experience.
  • Metadata – tailor a metadata schema to suit your unique business processes and structure. With limitless options, Acquia DAM allows you to design a metadata framework that can be as straightforward or intricate as your requirements demand, ensuring maximum organizational efficiency.
  • Collections – curate assets for personal projects or collaborate with your team on campaigns or projects by pulling together assets into collections. This feature fosters seamless collaboration and facilitates efficient project management.
  • Faceted Search – harness the power of faceted search to filter assets based on controlled metadata values, numeric ranges, or date fields. This enables users to refine their searches effectively, ensuring they find precisely what they're looking for.
  • Version Control – keep track of file iterations and preserve associated metadata values with our robust version control feature. Acquia DAM automatically handles conflicts triggered by duplicate filenames, ensuring smooth versioning processes.
  • Predictive Search – accelerate your search process with predictive search functionality. As you type in the search bar, Acquia DAM suggests relevant results based on filenames, category names, and metadata fields, enhancing search efficiency.
  • Keyword Search – conduct comprehensive searches across all metadata fields and values by entering relevant terms. This feature ensures that users can quickly locate assets based on specific keywords, enhancing search accuracy.
  • Advanced Search – refine your searches further by limiting them to specific metadata fields. Narrow down results based on precise criteria such as date ranges, file formats, or other values, facilitating targeted asset retrieval.
  • Related Assets – discover assets that share similarities based on metadata, product associations, or visual style. This feature enables users to explore related content effortlessly, fostering content discovery and reuse.
  • Archive – preserve valuable content even after its lifecycle ends with Acquia DAM's archive feature. Keep assets accessible for long-term reference, ensuring that important resources remain available when needed.
  • Tags – organise and retrieve assets efficiently using tags for keywords. Tags provide a collaborative classification system, facilitating asset organization and enhancing searchability.
  • Sort by Relevance – enhance search results relevance with our default sorting option. Acquia DAM's algorithm prioritizes assets based on their relevance to user search terms, ensuring that users find the most pertinent content quickly and easily.

Seamless Asset Uploads and Metadata Management

Acquia DAM offers a comprehensive suite of features to streamline asset uploads and metadata management, ensuring maximum efficiency and effectiveness.

  • Metadata Importer – simplify batch processes by mapping metadata during asset uploads. Whether you're importing assets from a photoshoot or updating products, our metadata importer allows you to streamline the process, saving time and effort.
  • Upload Profiles – define default metadata for different user profiles to streamline the asset upload and approval process. With upload profiles, you can ensure consistency and accuracy in metadata across your organization, enhancing content discoverability and usability.
  • Upload via Smart Workflow – effortlessly upload files and folders using our intuitive drag-and-drop tool. Whether you're applying default metadata, categories, and security settings or customizing data using the guided wizard, our smart workflow simplifies the upload process, allowing you to focus on creating and managing content.
  • API Upload and Edits – seamlessly upload assets, add metadata, and perform other tasks using our robust API. With API upload and edits, you can integrate Acquia DAM with other systems and automate workflows, enhancing efficiency and productivity.
  • Filename to Metadata Mapping – make use of the structure in your file naming convention to populate metadata fields automatically. By mapping filenames to metadata, you can streamline the metadata assignment process, saving time and reducing manual effort.
  • Product Attributes – pull in product attributes from Entries and use them as asset metadata. By integrating product attributes into your metadata schema, you can enrich asset metadata and improve content organization and discoverability.

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Integrations to Keep Your Content in Sync

Acquia DAM offers powerful integrations to ensure that your content remains synchronised across various platforms, making it the central hub for your assets.

  • Creative Editing Integrations – enable creatives to seamlessly access and add assets from Acquia DAM directly within their preferred design creation tools, such as Adobe Creative Cloud, Microsoft Office, and other design applications. By integrating Acquia DAM with creative editing software, you can streamline the creative process, improve collaboration, and ensure consistency in asset usage across projects.
  • Project Management Integrations – integrate Acquia DAM with your project management system to ensure that final files with metadata are readily accessible. With this integration, you can retrieve files efficiently, track project progress, and streamline communication between teams. By centralizing project assets within Acquia DAM, you can enhance project visibility, collaboration, and efficiency.
  • Product Information Management Integrations – achieve seamless synchronisation of high-quality product content across sales channels with bi-directional asset and metadata sync. By integrating Acquia DAM with your product information management system, you can ensure consistent and accurate product information across all touchpoints, streamline content updates, and improve the overall customer experience.
  • Content Management Integrations – accelerate website and page development by making on-brand assets in Acquia DAM readily available for web teams within the content management system (CMS). With this integration, you can streamline content creation, ensure brand consistency, and expedite time-to-market for new content. By centralizing assets within Acquia DAM, you can simplify content management processes and optimize digital experiences for your audience.

Efficiently Distribute Assets Across Channels

Acquia DAM provides robust features to seamlessly distribute assets across various channels, supporting sales, marketing, and ecommerce operations.

  • Share Links – easily share assets with teams or individuals by generating a shareable link. Include this link in emails or instant messages to grant access to asset previews, with the option to download files in the required format(s). Simplify asset sharing and collaboration with secure and customizable share links.
  • Embed Codes – generate HTML embed codes to seamlessly integrate assets into webpages, emails, or other online sources. By embedding assets directly into digital channels, you can enhance user engagement, streamline content delivery, and maintain brand consistency across platforms.
  • Create Once Publish Everywhere (COPE) – maintain a single master asset and automatically update versions across all online channels. With COPE functionality, you can ensure consistency and accuracy in asset distribution while minimizing manual effort. Streamline content management and ensure synchronized updates across multiple platforms.
  • Portals – share curated collections of assets with control and flexibility using branded webpages. Create customized portals to showcase assets to specific audiences or stakeholders, without the need for coding. Enhance user experience and facilitate easy access to relevant content with visually appealing portals.
  • Templates – utilise centralized digital assets to create web and print collateral on demand. With access to a diverse range of assets, you can expedite the creation of marketing materials, presentations, and other collateral, ensuring brand consistency and efficiency in content production.
  • Integrations – import, deliver, and sync data seamlessly across software tools using Acquia DAM integrations. Connect with managed integrations, prebuilt connectors, ready-to-use plugins, and REST API to streamline workflow processes and enhance productivity.
  • Global Content Delivery Network (CDN) – ensure up-to-date, high-speed, and low-latency access to assets securely with Acquia DAM's global CDN powered by Amazon CloudFront. Deliver assets efficiently to users worldwide, optimizing performance and user experience.
  • Data Exports – export valuable data such as product listings, user information, metadata, order and upload history, asset search results, and more. Leverage exported data for analytics, reporting, and decision-making, gaining insights into asset usage and user behaviour.
  • Share Search Results – easily share search results with other DAM users by copying the URL of a search result. The DAM will re-run the search based on the specified terms, filters, and sort order, allowing seamless collaboration and knowledge sharing among users.

Harness the Power of Artificial Intelligence

Acquia DAM integrates cutting-edge artificial intelligence (AI) capabilities to enhance efficiency, accuracy, and productivity in managing digital assets.

  • Auto-Tagging – make use of AI-powered auto-tagging to automatically apply relevant keywords to assets, making them instantly searchable. By automating the tagging process, you can streamline asset organization and retrieval, saving time and effort for users.
  • AI Starter Packs – access industry-specific AI starter packs tailored for travel, apparel, food, and other sectors. These starter packs provide pre-configured AI models and algorithms optimized for specific industries, accelerating AI implementation and delivering immediate value.
  • Custom AI-Tagging Models – train AI tools using your data to recognize and apply keywords specific to your products or business. Customize AI-tagging models to align with your unique requirements, improving the accuracy and relevance of metadata applied to assets.
  • Visually Similar Search – quickly locate images that are visually similar to a reference image, without the need for descriptive keywords. Enhance asset discovery and content reuse by identifying visually related assets based on their visual attributes.
  • AI Assistant Chatbot in Workflow – benefit from AI-generated copy and design ideas directly within the workflow proofer. The AI assistant chatbot provides valuable suggestions and recommendations to enhance content quality and creativity, fostering collaboration and ideation among team members.
  • AI-generated Alt Text – ensure accessibility and search optimization for images by automatically generating alt text using AI. Improve the accessibility of visual content for users with disabilities while enhancing search engine optimization (SEO) for web content.
  • AI-generated Product Descriptions – transform existing product data into on-brand, search-optimized product descriptions using AI. Generate compelling and informative product descriptions at scale, enhancing product visibility and conversion rates across digital channels.

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Seamless Asset Transformations

Acquia DAM offers powerful asset transformation capabilities, enabling you to optimise and adapt your digital assets dynamically for various channels and purposes. By automating asset optimization and adaptation, you can enhance user experiences, accelerate content delivery, and maintain consistency and quality across your digital presence.

  • Image Conversions on the Fly – resize, crop, or convert images on the fly to meet specific requirements such as size, DPI (dots per inch), colour space, or format. With this capability, you can tailor images for different devices, screen resolutions, or print specifications without the need for manual intervention.
  • Video Conversions on the Fly – convert video files into specific formats, bitrates, frame rates, or pixel dimensions seamlessly. Whether you need to optimize videos for web streaming, social media platforms, or broadcast, Acquia DAM enables you to transform video assets efficiently and effectively.
  • Dynamic Embed Codes – programmatically adjust the format, size, crop, and background colour of embedded assets using dynamic embed codes. This feature empowers you to customize the appearance and behaviour of embedded assets based on the requirements of your target platform or application, ensuring optimal presentation and performance.
  • Web Setting – choose the web setting option to embed images using the optimal format for the channel and characteristics of the asset automatically. Acquia DAM intelligently selects the most suitable format for web delivery, taking into account factors such as image type, resolution, and compression settings, to optimize loading times and visual quality.

Valuable Insights via Analytics

Acquia DAM provides robust analytics capabilities through its Insights app, empowering you to enhance marketing efficiency and optimize content strategies. By harnessing the power of Acquia DAM's analytics tools, you can gain actionable insights into content performance, audience behaviour, and content distribution channels. Armed with comprehensive analytics data, you can optimize content strategies, allocate resources effectively, and demonstrate the value of your DAM investment to stakeholders.

  • Asset Insights – dive deep into asset activity and engagement metrics to understand how your content is being utilized. Filter and group events based on various parameters such as time frame, file format, and user interactions to gain actionable insights into asset performance and audience behaviour. Identify trends, patterns, and opportunities for optimization to drive better content outcomes.
  • Sitewide Analytics – gain comprehensive data on the reach and impact of your content across your digital ecosystem. Track key metrics including searches, shares, embeds, views, and downloads to assess content performance and audience engagement. Acquia DAM's sitewide analytics provide valuable visibility into content distribution channels, audience preferences, and content consumption patterns, enabling you to make data-driven decisions and refine your content strategy effectively.
  • Export Your Insights – easily export filtered analytics data to CSV format for in-depth analysis or presentation purposes. Whether you need to conduct further analysis, share insights with stakeholders, or integrate analytics data with business intelligence (BI) tools, Acquia DAM's export capabilities make it simple to extract and utilize valuable data insights. Additionally, leverage the Insights API to seamlessly integrate asset-level data into your existing BI infrastructure for deeper insights and enhanced decision-making.

Granular Administrative Controls

Acquia DAM offers a comprehensive set of features to facilitate seamless content sharing, ensure data security, and enhance user experience.

  • Roles – assign users to permissioned roles based on their department, job function, or other criteria. With support for over 150 different roles, Acquia DAM enables fine-grained access control and enterprise governance, allowing you to tailor user permissions to specific needs and responsibilities.
  • Asset Groups – secure your content by organizing assets into groups and controlling access based on user roles. Define permissions for each asset group, specifying who can view, order, edit, or delete files, ensuring that sensitive content remains protected and accessible only to authorized users.
  • Read-Only Data – lock down fields to prevent unauthorized modifications and ensure data accuracy. By enforcing read-only access to certain data fields, Acquia DAM helps maintain data integrity and compliance with regulatory requirements.
  • Single Sign-On (SSO) – enhance security and user convenience by implementing single sign-on authentication. Acquia DAM supports various SSO protocols, including SAML 2.0, LDAP, OpenID, and Simple One-Way HTTP, allowing users to access the platform seamlessly with their existing credentials.
  • Asset Release and Expiration Dates – set default release and expiration dates for assets and configure permissions based on user roles. Control access to assets by specifying when they become available and when they expire, ensuring compliance with licensing agreements and content usage policies.
  • End-User License Agreement (EULA) – customize the EULA presented to users upon login and configure order and download settings to align with your organization's legal requirements. Acquia DAM provides flexibility in defining user agreements and access controls to meet regulatory compliance standards.
  • Site Level Analytics – gain insights into user engagement metrics, including login activity, download frequency, and search behaviour, with comprehensive site-level analytics dashboards. Track asset engagement and user activity across the platform to optimize content strategies and improve user experience.
  • Watermarking – protect against unauthorized use of content by adding visible watermarks to asset previews. Customize watermark settings based on user groups to deter screen capture and unauthorized distribution of assets, ensuring content security and intellectual property protection.
  • Conversion Formats – customise conversion formats for asset downloads and sharing based on user roles. Specify image, audio, and video conversion settings to deliver optimized content formats tailored to user preferences and device compatibility.

Enhanced Security

Acquia DAM prioritizes the security and integrity of your digital assets by providing robust security measures and making use of trusted infrastructure. Acquia DAM offers a secure and reliable platform for managing your digital assets, protecting your data against threats, and ensuring compliance with regulatory requirements. 

  • Enterprise Security – benefit from a secure Software-as-a-Service (SaaS) solution built on Amazon Web Services (AWS), a trusted and SOC 2-compliant cloud infrastructure provider. Acquia DAM ensures that your data is protected with industry-standard encryption protocols, including SSL encryption for data in transit and encryption at rest.
  • Private Data Encryption – Acquia DAM employs encryption techniques to safeguard your data, ensuring that it remains confidential and inaccessible to unauthorized parties. By encrypting sensitive information, including user data and asset content, Acquia DAM mitigates the risk of data breaches and unauthorized access.
  • Redundancy – your data is redundantly stored and synchronized across multiple geographically separate data centres within two Amazon S3 Regions. This redundancy ensures high availability and data durability, minimizing the risk of data loss or service interruptions due to hardware failures or other unforeseen events.
  • Storage – Acquia DAM makes use of Amazon Simple Storage Service (S3), a highly scalable and durable storage platform used by industry-leading organizations such as Netflix, Airbnb, and Nasdaq. With 99.999999999% durability, Amazon S3 provides a reliable and resilient storage solution for your digital assets.
  • User Audit Trails – track and monitor user activity within the DAM system with detailed audit trails. Acquia DAM enables you to audit user actions, including asset uploads, downloads, edits, and access requests, providing visibility into user behaviour and ensuring accountability.
  • Third-Party Validation – Acquia DAM undergoes continuous assessments by third-party security experts to identify and address potential vulnerabilities. These assessments follow industry standards such as the WASC Threat Classification and OWASP Top 10, ensuring that Acquia DAM adheres to best practices for security and risk management.

 

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Benefits of Acquia DAM

  1. Consistent Brand Identity – empower your teams across various channels - social media, web, events, and sales - with brand guidelines and approved assets, ensuring a cohesive brand image.

  2. Confidence in Your Content – utilise versioning, metadata, and rights management features to ensure that the correct asset is used in the appropriate format, maintaining quality and consistency.

  3. Launch Products Faster – streamline product asset management by creating a centralized repository, providing a single view of product assets and information, facilitating quicker product launches.

  4. Integrate Your Technology – seamlessly connect your brand assets, metadata, embed codes, and previews across different online platforms, enhancing accessibility and visibility.

  5. Transform and Reuse Content – easily convert images, videos, and audio files to different formats on-demand, enabling efficient reuse of content across multiple channels and platforms.

  6. Publish Up-to-Date Assets – keep track of asset versions and deploy changes across all share and embed links simultaneously, ensuring that your content remains current and relevant.

  7. Optimise Workflows – track content throughout its development stages, providing teams with clear insights into project timelines, deployment schedules, and best practices, enhancing workflow efficiency.

  8. Clean Up Busywork – streamline collaboration and feedback processes by eliminating version control issues and email triage, allowing creators to focus on content creation without distractions.

  9. Reuse Your Best Content – empower designers with access to working files, enabling them to extract layers from existing assets for creative reuse and adaptation, fostering innovation and efficiency.

  10. Track Performance – gain insights into asset usage for specific campaigns or asset types, enabling data-driven decisions to optimize content strategies and improve engagement.

  11. Cut Costs – identify underutilized or redundant content to trim unnecessary expenses and adjust marketing strategies based on cost-effectiveness and performance metrics.

  12. Monitor System Usage – understand user behavior and preferences within the DAM system, providing valuable insights into how assets are utilized and what users are searching for, facilitating continuous improvement and optimisation.

 

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Acquia DAM vs. Adobe

In the realm of Digital Asset Management platforms, two giants stand tall – Acquia DAM and Adobe Assets. Both promise to revolutionise how brands manage and distribute assets across teams and channels. But which one reigns supreme?

Acquia DAM – The Unrivaled Leader

Acquia DAM emerges as the undisputed champion, boasting unparalleled flexibility and efficiency. Its cutting-edge platform empowers brands with seamless asset management and distribution capabilities across various tools and channels.

With a highly customisable metadata schema, Acquia DAM delivers robust search and workflow functionalities tailored to meet specific business needs. Whether standalone or integrated within Acquia's digital experience platform (DXP), it stands as a beacon of excellence.

Donning the crown of excellence, Acquia DAM secures the top spot on G2's prestigious enterprise digital asset management rankings. Additionally, it earns accolades as a leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022 report. The verdict is clear – Acquia DAM sets the gold standard for DAM platforms.

Adobe Assets – A Worthy Challenger

In the opposing corner, Adobe Assets from Adobe Experience Manager (AEM) enters the ring with its formidable arsenal of features. While offering robust customisation options, it comes at a cost – both in terms of total ownership and a steep learning curve. Although Adobe Assets can be acquired separately, users may find themselves needing additional Adobe products to unlock its full potential, particularly in setting up a comprehensive brand portal or accessing content analytics.

Despite its prowess, Adobe finds itself in the Contender quadrant with less-than-stellar user satisfaction ratings on G2 for enterprise digital asset management. However, it still manages to clinch a leadership position in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022 report. While not without merit, Adobe Assets faces an uphill battle against the reigning champion.

Want to learn more? Dive deeper at https://www.acquia.com/compare/acquia-dam-vs-adobe

 

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Acquia DAM vs. Bynder DAM

In the arena of Digital Asset Management (DAM), two titans lock horns: Acquia DAM and Bynder DAM. As brands seek to tame the chaos of content proliferation, which platform emerges as the ultimate champion?

Acquia DAM – The Unequalled Champion

Acquia DAM stands as a beacon of flexibility and efficiency, empowering brands to master the art of asset management and distribution. With its highly adaptable platform, Acquia DAM offers a seamless experience across teams, tools, and channels. 

Its customisable metadata schema unlocks powerful search and workflow capabilities tailored to each business's unique requirements. Whether as a standalone solution or integrated within Acquia's digital experience platform (DXP), it stands tall as the undisputed leader.

Bynder DAM – A Formidable Adversary

On the opposite end of the battlefield stands Bynder DAM, armed with its arsenal of features designed to conquer the chaos of content proliferation. Specialising in brand templating and guidelines, Bynder DAM offers a unique approach to asset management. However, user reviews on G2Crowd suggest that Bynder DAM may fall short in user-friendliness despite its modern interface.

Despite its challenges, Bynder DAM secures a spot in the Leader quadrant on G2 for enterprise digital asset management. Moreover, it earns recognition as a leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022 report. While not without merit, Bynder DAM faces stiff competition from the reigning champion.

Curious to learn more? Delve into the epic showdown at https://www.acquia.com/compare/acquia-dam-vs-bynder

 

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DCX DAM Services 

DAM Ecosystem Design

This comprehensive engagement involves a number of sessions where one of our Acquia DAM experts collaborates with you to understand your current workflows. The goal is to identify opportunities to integrate a DAM system with other organisational tools and workflows. Through discovery, prioritisation, and planning, a tailored DAM ecosystem will be designed to meet the unique asset lifecycle needs of your organisation.

DAM Site Audit

We conduct a thorough examination of your existing DAM system, including its configuration and records. The audit results in actionable insights and recommendations aimed at streamlining workflows, reducing inefficiencies, and enhancing the overall user experience of the DAM platform.

DAM Site Optimisation

This service is specifically designed for existing customers who are looking to optimise their DAM system due to factors such as expansion, evolution, or the need for restoration. Our DAM experts will work closely with you to strategise and execute optimisation initiatives, ensuring that your DAM system continues to meet evolving business needs effectively.

DAM Managed Services

We’ll activate a dedicated team to provide rapid engagement on small DAM projects or offer ongoing support with the administration of your DAM platform. Typical projects under this service include metadata tagging, assistance with bulk editing, and site clean-up, ensuring that the DAM system operates smoothly and efficiently.

Keen to know more and get started on your DAM journey? Contact our DAM experts today.

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