New digital experience platform for major public transport provider
As with all new franchise mobilisations, there were multiple challenges to overcome, most notably the hard deadline for the handover to Transport for Wales, as well as delivering the website in multiple Welsh and English.
After initial scoping meetings, we pulled together a roadmap of activity. Our knowledge and expertise of the transport sector meant that we were able to run a condensed, hybrid version of our usual discovery and definition phases, before moving to design, development and deployment.
Drupal, the digital experience platform hosted by Acquia, was chosen as the CMS for the project. This open-source CMS gave the Transport for Wales team the freedom and flexibility to customise elements and rapidly deploy updates, making them self-sufficient in managing their website beyond the initial scope of work.
The project was delivered out of the DCX Acquia practice, supported by a full-service team of strategists, UX, designers, developers, and QA. Alongside Drupal, AWS Cloud infrastructure was implemented, providing limitless flexibility around development and at the same time high platform availability.
increase in unique users
increase in page views
increase in mobile users
As a brand new franchise, it was difficult to compare results with the previous company who managed the Wales & Border route. Yet, when benchmarked against other train operating companies in the UK, Transport for Wales is in an extremely strong position with its new digital destination website.
Not only did Transport for Wales win Silver for Best Website in the much-coveted UK Digital Experience Awards, and be named a finalist in the Transport, Leisure & Tourism category, but the major increases in traffic to the website speak for themselves.
- 1m increase in unique users
- 3m increase in page views
- 65% increase in mobile users
Now, the focus is on providing a fully-managed service to support and continually optimise the platform, by using data and analytics to drive insight and improve results even further.