Customer journey analysis for a more personalised communication strategy
During a series of workshops with Bupa’s marketing team - and applying data from a range of sources - we helped redefine the customer journey, and made recommendations on email targeting, content, and messaging.
Data analysis helped us better identify customer life stage, length of Bupa relationship, engagement trends and content preferences.
When combined with other insights, this helped us develop a more personalised communication strategy that included relevant cross-selling and customer rewards.
We also created robust reporting dashboards in Tableau to measure programme effectiveness and guide future strategy.