Communications Planning

By profiling your customer base and developing a better understanding of your audiences, we’ll help you prioritise which audiences to target, and the best techniques and channels to engage them.

• Define audience segments with geo-demographic and behavioural data

• Build-out audience personas and pen portraits

• Recommend messaging approaches and channels to intercept those audiences

• Work with analytics colleagues to build propensity models to improve targeting

We’ll review and provide an honest critique of your existing communications journeys and creative across any relevant touchpoints, to highlight pain-points and possible improvements.

• Conduct expert creative reviews of online and offline communications

• Perform AI eye-tracking testing to optimise communications

• Undertake audits of cross-channel journeys

We develop and deliver acquisition and retention campaigns, and always-on marketing programmes, that engage audiences and drive successful outcomes.

• Develop propositions, different creative territories to explore, and content briefs to fuel on-demand activity

• Craft messaging and creative to target specific segments

• Plan creative development research (shoot-outs) to refine approaches

• Plan connected marketing programmes that engage, nurture, or convert

We’ll evaluate the efficiency and effectiveness of your campaigns to improve the success of future activity.

• Develop initial test and learn activity and an evaluation plan

• Evaluate campaign performance by channel, creative, and audience, through marketing attribution

• Evaluate the value of different levels of engagement from response to conversion

• Calculate ROMI and socialise learnings and insights, building these into future strategy iterations