People are moved to act by how they feel, as much as by how they think.
We'll help you better connect with your customers by combining data, research, and behavioural psychology to derive insight that fuels campaigns that engage your audiences at scale.
We’ll help you understand your audience segments, the context, the competitive set, best practice, and opportunities for successful communication. We help identify hard-to-reach groups that might otherwise be excluded from digital channels, and help you design ways to engage with them.
Based on insight, we’ll work with you to formulate strategies that connect better - whether that's acquisition, retention marketing (CRM), operational demand avoidance, or encouraging behaviour change. We’ll develop propositions and messaging to create better journeys and better communications.
We explore the full user journey, from driving initial contact, to ongoing communications and examining if users’ needs are being fulfilled.
We’ll shepherd the work through to output, reviewing and ensuring it stays on brief against the strategy. Working with our analytics team, we’ll evaluate the outcomes and return on marketing investment (ROMI), developing learnings for future iterations, and providing recommendations for continuous improvement - helping empower your teams with the knowledge and insight to develop award-winning, effective campaigns.
Caroline Patterson, Strategic Communications Manager, Met Office