Artemis

Watch our exclusive documentary with Artemis and The Financial Services Forum below...

Solution

We started the project by defining a digital strategy and roadmap that aligned with Artemis’ business objectives and could evolve over time as the organisation continued to grow.

We knew we needed to make it much easier for potential customers to research, understand and compare products online. To achieve this, we focused on making:

• The site optimised for mobile browsing
• Insight content easier to find and subscribe to
• Fund pages clearer and more comprehensive with interactive charting tools
• Real-time fund data more accessible
• Searching and filtering (both funds and insight articles) much easier
• The performance of the site easier to analyse, monitor and attribute, so we could evaluate which funds and insights visitors were engaging with, in order to optimise sales and marketing activity

While the brand’s visual identity worked well in print and on outdoor advertising such as billboards and taxis, it required some adaptation for use online. Through brand workshops with the marketing team, we explored visual treatments to create synergy with the offline branding, yet work well on screen. We also experimented with ways of retaining the brand’s distinctive illustration style, whilst ensuring it wasn’t overwhelming or distracting.

The Artemis offices house an intriguing collection of objects d’art and curio, and our designers were inspired by the things they found there – old propellers, a matador's cape, hawk hoods, bronze sculptures, and marble busts. We photographed these objects and used the images as motifs throughout the site, furthering the metaphor of Artemis’ collection of funds being expertly managed by careful creators – the fund managers themselves.

Bold yet clear typography and an editorial-inspired layout are fundamental to the site’s design, and provide a clean framework for bringing together the quirkier elements of Artemis’ unique brand.