Pete Paterson
By Pete Paterson on 03 May, 2023

We’ve been talking about digital transformation for well over a decade with increasing importance since the recent pandemic.

Virtually no-one is arguing that digital transformation should be a priority - though the definition of 'what digital transformation is' differs depending on who you ask!

Digital transformation is complex. It fundamentally requires a culture of change to reach its full potential within an organisation.

This culture of change, like all change, can only be driven by people with the right mind-set, skill-set, and experience.

People are the key to digital transformation success

Digital transformation is about changing how we interact with customers or users - and the benefits to digital transformation in business are myriad.

To be truly transformational, we need to change the way we work. People are key to making that a success.

Digital transformation requires new skills, new ways of working, and new mind-sets. Without the right people in place, any digital transformation initiative is more likely to fail.

Building a  culture of change

Building a culture of change is the foundation for successful digital transformation.

This means investing in the right talent, providing the right training, and creating an environment that encourages innovation and experimentation.

Hiring for the right mind-set and skill-set

Digital transformation requires a different way of thinking and working, so it's important to hire people who have the right mind-set and skill-set for this.

You need people who are adaptable, curious, and innovative. They should be able to work in a fast-paced environment and be comfortable with uncertainty and ambiguity.

It's also important to hire people with the necessary skills. They should be familiar with the latest design practices, technologies, tools, and platforms. However, technical skills alone are not enough. You also need people who can communicate well and collaborate effectively.

Empowering people to make decisions

To be successful, digital transformation requires collaboration and participation across the organisation. It's therefore vital that organisations empower people to make decisions and take ownership of their work. It cannot be a top down process - although executive-level sponsorship and buy-in is essential.

Empowering people to make decisions means giving them the tools and resources they need to do their job effectively.

It also means creating a culture of trust and openness where people feel comfortable sharing their ideas and opinions.

This approach is not only good for digital transformation, but good for business.

By empowering people, you're creating a culture of ownership and accountability, which can lead to improved productivity and innovation.

The value of diversity

Diversity is a valuable element in a culture of change. It brings different perspectives, experiences, and skills to the table, which can lead to better decision-making and problem-solving.

This is especially important in digital transformation where innovation and creativity are essential.

Creating a culture of diversity requires a commitment to inclusion and equity. It means valuing everyone’s contributions, regardless of their background or experience.

It also means creating a safe and supportive environment where people can be themselves, where everyone has a voice and can feel comfortable sharing their ideas and opinions.

Measuring digital transformation success

Finally, it's important to measure the success of digital transformation initiatives.

This means setting clear goals and metrics, and tracking progress against them. By measuring success, organisations can identify what's working and what's not, and make any needed adjustments.

Remember to focus on people

Digital transformation is not a one-size-fits-all approach. Every organisation is unique and requires an approach tailored to their business needs. However, by focusing on people and creating a culture of change, organisations can lay the foundation for digital transformation success.

Building a culture of change requires investing in the right talent, providing the right training, and creating an environment that encourages innovation and experimentation.

Empowering people with the right mind-set and skill-set to make decisions, and valuing diversity, are all important elements in building a culture of change. By empowering people and welcoming diversity, organisations can create an environment that encourages innovation and enables them to stay ahead of the competition.

How DCX can help

Getting started with digital transformation can seem overwhelming. Having an experienced partner like DCX by your side, one with experience of tackling complex business and digital challenges, and driving a culture of change, can make all the difference.

For over 15 years, we've been bringing digital transformation programmes to life with great success, ensuring organisations all around the world are getting it right for customers, colleagues, and commercial gain.

We'll work with you to deliver digital solutions that will support your business needs, and deliver ground-breaking, leading-edge experiences for your customers.

Do Digital Transformation. Better.