The 'other' three Cs of digital transformation
We live in a society that loves new things. Now, more than ever before in history, customers tend to be fickle and have a short attention span - they crave immediate satisfaction.
To keep up with changing customer expectations, you need both an innovative mindset and a future-proof platform that can easily adapt.
Technology stacks built organically over a long time period often include disparate systems that don’t integrate efficiently, resulting in fragmented workflows and data loss.
A digital transformation project to upgrade your legacy systems and consolidate your technical infrastructure can make a massive difference to your operational efficiency and deliver the digital experience your customers demand.
A beautifully designed and well-built website, app, or platform, is powerless without well-written and thoughtfully-conceived content.
Entice customers on your site with content designed to answer their questions and solve their problems, and promote your products and services with simplified propositions that are easy to understand.
Ensure that content is tailored to appeal to prospects for each product and at each stage of the buyer funnel, and that your tone of voice is consistent across all channels.
Your content also needs to be well-presented. Consider what device or platform your customers are likely to be using and ensure that your content is optimised for engagement.
Making sure that your content is discoverable and easy to navigate is as important as the quality of the content.
Pathways for different audiences and services should be easy to identify and imagery, colours, and iconography should reflect your brand and draw visitors’ attention to key messaging. The user should be led on a journey that includes useful content, clear descriptions of service lines and products, proof points, features and benefits, supported by call to actions.
The best way to test your customer experience is to put yourself in your prospects’ and clients’ shoes – mapping out each customer’s journey will help you identify dead-ends and barriers to conversion which are often easily rectified with small, iterative changes to your site.
“Customers need to be put at the heart of the business to make sure that the organisation delivers on the wants, needs, and motivations of their client-base and consumers.”
How DCX can help
Getting started with digital transformation can, at first thought, seem overwhelming. But with an experienced agency partner like DCX by your side, one with experience of tackling complex business and digital challenges, it should be easy.
We know a thing or two about bringing digital transformation programmes to life, with great success, ensuring you're delivering for customers, colleagues, and commercial gain.
We'll work with you to deliver optimal digital solutions that will support your technical and business needs, and deliver ground-breaking, leading-edge experiences for your customers.