Double award win for Paragon DCX’s collaboration with Avanti West Coast

By Kate Isbey on 24 Jul, 2024

We are thrilled to announce two recent triumphs at the 2024 Marketing Society Awards and International Loyalty Awards, where excellence in marketing and creativity is celebrated. These prestigious awards recognise the industry's most innovative and effective campaigns, and two awards wins underscore Paragon DCX's leadership and expertise in delivering standout marketing solutions.

In a successful collaboration with our client, Avanti West Coast, we are the proud winners of the ‘Customer Engagement and Loyalty’ award from The Marketing Society. This award reflects our commitment to crafting impactful, customer-centric marketing communications that drive engagement and foster loyalty.

Powered by the team of experts at Paragon DCX, the Club Avanti programme uses Salesforce Marketing Cloud to deliver a dynamic, hyper-personalised trigger email journey, underpinned by the Avanti West Coast marketable database. Working closely with the Avanti team, we continue to make improvements to the programme as consumer needs evolve, ensuring its members feel valued and connected to the brand.

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This innovative work has also earned Avanti West Coast the distinction of ‘Best Loyalty Initiative Within Travel’ at the International Loyalty Awards. This award also highlights the effectiveness of Club Avanti in significantly enhancing customer loyalty and engagement within the travel sector.

Responding to these two brilliant award wins, Hannah Stapleford, Marketing Activation Director at Paragon DCX, said: "These awards are a testament to the hard work and creativity of our team. We are honoured to be recognised for our efforts and grateful to our clients and partners for their trust and collaboration. Together, we continue to push the boundaries of marketing excellence."

Mark Murphy, Head of Loyalty at Avanti West Coast, said: "We've been overwhelmed by the response to Club Avanti and the growth in membership shows no sign of slowing down. Members really appreciate the discounts and the chance to earn free tickets. It is our way of saying ‘thank you' and we have plans for building in additional benefits moving forward.”

We are excited to continue this amazing partnership, delivering value to Avanti West Coast and its customers.

To find out more about how we can help brands connect better with their customers, click here.