Google Analytics 4 Migration Consultancy

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Get up and running with Google Analytics 4

Still using Google’s Universal Analytics suite?

We’ll help you successfully migrate to the new Google Analytics 4 (GA4) version, so you don’t lose data and are better able to track your important KPIs.

Get in touch with one of our GA4 migration specialists today!

Ready to migrate to GA4?

Google announced that Universal Analytics will no longer process data from 1st July 2023.

It will be replaced by its next-generation modern measurement solution, Google Analytics 4 (GA4).

Once data stops processing, no new data will be collected in Universal Analytics, and your historical data will only be available for six months.

If you don't want to lose access to your valuable data, you need to migrate from UA to GA4 as soon as possible.


Migrating to GA4 is not a simple upgrade

Our Data and Analytics practice will ensure you're ready for the switch from UA to GA4 and ensure your migration is smooth and tailored to your requirements.

We’ll help you review your measurement framework and current set-up, create a migration plan, develop a data layer specification, and then implement and configure your new instance to ensure you can analyse and report on key web, app, and marketing KPIs.

Our approach typically includes:

  • A detailed GA & GTM Audit
  • Producing a GA4 Migration Plan
  • Developing e-commerce/event tagging specifications to enhance your data layer
  • Configuring your GA4 accounts/properties
  • Migrating Universal Analytics events and configuring new events to enrich your data
  • Supporting with marketing tag implementation
  • Creating reports and dynamic dashboards
  • Providing ongoing support and training

Ready to migrate to GA4?