Google Analytics 4 Migration Consultancy

Google announced that Universal Analytics will no longer process data from 1st July 2023.

It will be replaced by its the next-generation GA4.

Once data stops processing, no new data will be collected in Universal Analytics, and your historical data will only be available for six months.

If you don't want to lose access to your valuable data, you need to migrate from UA to GA4 as soon as possible.

Unfortunately, migrating to GA4 is not a simple upgrade.

The good news is that our Data and Analytics practice will ensure you're ready for the switch from UA to GA4 and ensure your migration is smooth and tailored to your requirements.

We’ll review your measurement framework and current set-up, create a migration plan, develop a data layer specification, and implement and configure your new GA4 instance to ensure you can analyse and report on key web, app, and marketing KPIs.

Here's what you can expect:

• A detailed GA and GTM Audit
• A GA4 migration plan
• Ecommerce/event tagging specifications to enhance your data layer
• Configuration of your GA4 accounts/properties
• Migrating Universal Analytics events and configuring new events to enrich your data
• Support with marketing tag implementation
• Creation of reports and dynamic dashboards
• Ongoing support and training