Senior Account Manager (CRM Customer Relationship Management)

You'll work closely with our clients to understand their business objectives and develop tailored CRM strategies to achieve their goals.

Reporting into an Account Director, you'll assist with the management of a small team, providing mentoring and coaching to support personal development.

You'll be focused on providing outstanding client experiences and excellent delivery of end-to-end customer journeys – including changes to marketing single customer view (SCV), campaign management, reporting, and analytics.

To be successful, you must have

• Experience delivering as a Senior Account Manager in an agency environment, with a focus on CRM and campaign management or a CRM / Campaign Manager from a client marketing team
  
  
• Demonstrable experience working with complex databases and data-driven CRM solutions
  
  
• Knowledge of key ESPs, preferable Salesforce Marketing Cloud, Acoustic, Dotdigital
  
  
• Digital marketing experience
  
  
• Ability to work under pressure and deal with tight deadlines
  
  
• Project management skills would be desirable but not essential

Key skills

• Able to brief and manage campaigns (email and SMS), database change requests, reporting, and analytics
  
  
• Monitor campaign performance and make data-driven recommendations from improvement
  
  
• Must have strong customer-facing skills with 3-5 years' account management experience
  
  
• Lead on key client accounts, with support of Account Director

Responsibilities

• Ensure that work, cost estimates, and production remain with the timing plans and budgets
  
  
• Manage client budgets effectively, ensuring maximum ROI
  
  
• Build strong and lasting relationships with clients through regular communications, including status calls and quarterly business reviews

About you

As a CRM Senior Account Manager, you'll embody the perfect blend of CRM expertise, client-centricity, and leadership. You're a CRM enthusiast, with a track record of successfully developing and executing CRM strategies that drive customer engagement and loyalty.

You'll have experience of working with marketing single customer views, with a strong understanding of database structures and data environments. You enjoy getting into the detail of data and working with clients to ensure they have a strong data foundation.

Your ability to build strong and trust-based client relationships is one of your stand-out qualities, and you possess the knack for understanding and aligning with clients' unique business goals. Proficiency in CRM software and tools, coupled with your analytical acumen, allows you to derive actionable insights from customer data and translate them into effective communication plans.

Your leadership skills shine through as you seamlessly collaborate with cross-functional teams, providing clear direction and ensuring alignment with client objectives. Your commitment to staying abreast of CRM trends and championing innovation makes you a valuable asset to our team.