With the vast amount of information out there on the topic of Google Analytics 4 (GA4), it can be difficult to know what’s what.
Here’s all you need to know about GA4 - key dates and what they mean, as well as the core concept of the GA4 measurement model, including events and parameters.
Just to recap - GA4 is the latest version of Google Analytics. GA4 is designed to track website and app data all in one place, providing access to a single source of truth for all your online initiatives. According to Google, GA4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that will help businesses prepare for the future. It also uses Google’s machine learning technology to surface and predict new insights.
Our team of strategists and data analysts can help you prepare for migration to GA4, define your goals and KPIs, and create a measurement plan (including events and parameters, required custom dimensions and metrics, and conversion events for improved conversion tracking and reporting) if required.