David Elliott, Senior Digital Marketing & CRM Manager, Wickes UK
Wickes approached DCX to create a mobile app where customers could find their latest voucher at the touch of a button.
As well as solving immediate customer frustration, the move towards an app-based loyalty scheme was part of a wider programme of digital transformation. Digitising the trade scheme would create richer customer profiles, enabling customers to receive more useful content and relevant offers.
To support Wickes’ loyalty strategy in the long term, the technology needed to be scalable, with flexibility for future functionality and commercial opportunities.