Wickes | Work | Paragon DCX

Written by DCX | Aug 1, 2022 10:08:00 AM

"The DCX team has been key in improving our customers' experience with our trade loyalty programme and bringing it into the digital world. It's clear they understand the home improvement market and what our trade customers want out of a mobile app. The app has fulfilled its initial objective and improved our customers' experience of accessing their trade vouchers quickly in-store and driving increased usage."

David Elliott, Senior Digital Marketing & CRM Manager, Wickes UK

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Background

Wickes approached DCX to create a mobile app where customers could find their latest voucher at the touch of a button.

As well as solving immediate customer frustration, the move towards an app-based loyalty scheme was part of a wider programme of digital transformation. Digitising the trade scheme would create richer customer profiles, enabling customers to receive more useful content and relevant offers.

To support Wickes’ loyalty strategy in the long term, the technology needed to be scalable, with flexibility for future functionality and commercial opportunities.

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