The Military Mutual was set up to provide insurance cover services such as home, landlord, military kit, and business to serving members, veterans, families, and supporters of the UK's armed forces.
The company was looking to grow swiftly, targeting their audience of military personnel and supporters, but data on those serving in the armed forces is not readily available - you cannot buy a list of their addresses, for obvious reasons.
The Military Mutual turned to DCX to help with appending appropriate data and improving the performance of their customer acquisition campaigns, with a target to increase sales three-fold in just 6 months.