Levi's is a name know all around the world. Founded in 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co. Seeing a need for work pants that could hold up under rougher conditions, he and Jacob Davis, a tailor, created the first jean. The first product line designated by the lot number "501" was created in 1890.
Today, Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. They design and market jeans, casual wear, and related accessories for men, women, and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands.
Levi Strauss & Co. wanted to drastically transform their sales process for retail and wholesale buyers. They wanted to radically improve the customer experience and reduce the amount of samples they sent out.