As you may be aware, last year Google announced that Universal Analytics (UA) will no longer process data from 1st July 2023, and will be replaced by the next-generation measurement platform Google Analytics 4 (GA4).
This means that all standard UA properties will stop processing new data, which means you could be left without any analytics data.
In this article, we'll review the key differences between UA and GA4, and then spend some time delving into alternatives to missing reporting views in GA4, and why this isn't really a problem. We've even got a handy video too!
But first - if you need a GA4 refresher, you can find more information in our article Farewell Universal Analytics, Hello GA4, where you can learn about all the key benefits of migrating to GA4.