Here in the UK, more than 3 million people are colour blind. That’s 4.5% of the entire population.
Colour insensitivity can make it difficult for some users to distinguish hues and shades of colours.
To make email content accessible to everyone, email designs should meet certain standards to ensure that subscribers / viewers who cannot see the full colour spectrum are able to read the email.
77% of marketers say email accessibility is a priority for their brand - we investigate why this is the case, why it should be, and how you can make it a priority for your brand.