Digital Transformation Blog | Paragon DCX

Double award win for Paragon DCX’s collaboration with Avanti West Coast

Written by Kate Isbey | Jul 24, 2024 10:28:39 AM

We are thrilled to announce two recent triumphs at the 2024 Marketing Society Awards and International Loyalty Awards, where excellence in marketing and creativity is celebrated. These prestigious awards recognise the industry's most innovative and effective campaigns, and two awards wins underscore Paragon DCX's leadership and expertise in delivering standout marketing solutions.

In a successful collaboration with our client, Avanti West Coast, we are the proud winners of the ‘Customer Engagement and Loyalty’ award from The Marketing Society. This award reflects our commitment to crafting impactful, customer-centric marketing communications that drive engagement and foster loyalty.

Powered by the team of experts at Paragon DCX, the Club Avanti programme uses Salesforce Marketing Cloud to deliver a dynamic, hyper-personalised trigger email journey, underpinned by the Avanti West Coast marketable database. Working closely with the Avanti team, we continue to make improvements to the programme as consumer needs evolve, ensuring its members feel valued and connected to the brand.