We’ve been talking about digital transformation for well over a decade with increasing importance since the recent pandemic.
Virtually no-one is arguing that digital transformation should be a priority - though the definition of 'what digital transformation is' differs depending on who you ask!
Digital transformation is complex. It fundamentally requires a culture of change to reach its full potential within an organisation.
This culture of change, like all change, can only be driven by people with the right mind-set, skill-set, and experience.