Businesses are under enormous pressure to provide a seamless journey across multiple sales channels – from in-store to online and everything in-between.
When the world went into lockdown during the Covid-19 pandemic, our attention was drawn specifically to the digital customer experience and many businesses had to scramble (and still are) to transform and transfer their services to online solutions that cater to multiple customers with complex needs.
There’s no quick-fix to becoming a digital-first company, and while the process of digital transformation may be complicated, the principles are quite simple.
Whether you’re laying the groundwork for digital transformation or midway through implementation, focusing on the three C’s of getting it right for customers, colleagues, and commercial gain, will keep your project on the right track.
Listen to James Goldhill, CEO at Paragon DCX explain why truly holistic digital transformation must be led with a clarity of purpose that wins hearts and minds across the whole business.