Organisations today are immersed in a constant influx of digital content production – product images, videos, sell sheets, and branded graphics, to name just a few.
As consumer demand for diverse content types continues to rise, organisations large and small are grappling with the challenge of efficiently managing and organising their digital files and workflows.
This is where the game-changing technology of a Digital Asset Management (DAM) system steps in.
At its core, Digital Asset Management is the strategic practice of overseeing, organising, and distributing media files.
To streamline these processes, organisations can employ Digital Asset Management software to enable them to create a centralised library of searchable and deployable digital content, including photos, videos, graphics, PDFs, and brand templates.
The roots of Digital Asset Management software trace back to the 1990s, coinciding with the advent of the Internet and the surge in digital marketing. As businesses embraced digital channels, the need for an efficient way to handle the growing volume of digital content became apparent. This led to the development of DAM software, with pioneers like Widen – now Acquia DAM and Bynder - launching as early as 1996.
Digital assets encompass a broad spectrum of content stored in digital file formats, including photos, videos, images, graphics, fonts, audio clips, presentations, and documents. These assets play a critical role in supporting branding efforts and fuelling online and offline sales and marketing initiatives.
Common examples of digital assets: