In today's always-on world, consumers are bombarded with marketing messages from all sides. Whether it's through social media, email, print or online advertising, it can be difficult for brands to stand out from the crowd.
However, as technology continues to advance, marketers have new tools at their disposal to understand consumers and craft more effective messaging.
One area we’ve found valuable is AI-powered eye tracking technology.
When combined with feedback from seasoned marketing professionals, eye tracking data can significantly improve the performance of your marketing communications.