Apteco is powerful customer analytics and audience targeting software that helps convert data into actionable insights. As a premium Apteco partner (with a partnership for over 19 years!) it’s safe to say we know a thing or two about the platform, and helping organisations to deliver multi-channel marketing using all their data sources.
I took the opportunity to sit down with DCX Apteco Practice Lead, Matt Foord, to chat all things Apteco – where his love for Apteco began, some of the key benefits the technology has for marketers and analysts, and what’s coming up in the world of Apteco.