St. Mungo's | Work | DCX

"This was our first time working with DCX. We were impressed with their creativity and experience and have enjoyed working with the team to bring their ideas to life."

Hayley Creasey, Campaign Manager, St Mungo’s

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Background

Homelessness charity appeals at Christmas usually focus is on the fact that homelessness is worse in winter.

St Mungo's wanted to challenge what people think.

People think homelessness always starts with drink or drugs. They think the solution is a bed for the night. And they think animal charities are more deserving than human ones.

St Mungo's wanted a campaign to change all that.