Gregory Thorpe, ex-Head of Group Brand at RBS UK
The Royal Bank of Scotland Group plc provides financial products and services to millions of personal and business customers through its brands such as NatWest, Royal Bank of Scotland, Ulster Bank, and Coutts.
As a FTSE 100 company, its corporate website sees a huge volume of traffic from investors, the media, customers and the wider public. However, their site was designed for desktop, leaving mobile visitors frustrated with the need to ‘pinch and zoom’ to read content.
RBS.com wanted a new responsive site designed to meet the growing number of visitors using tablets and mobile phones.
The new site needed to better surface relevant content to distinct audience types, creating shorter user journeys and a more rewarding browsing experience.
And it needed to be ready in just 8 weeks...