Background
Created near the Cairngorm Mountains, Esker uses local botanicals and pure Deeside water, and is one of only a few gins to use silver birch sap in its recipe.
The name itself describes the long glacial ridge (or ‘esker’) found nearby.
With gin distilleries popping up all over Scotland, competition is fierce, and standing out from the crowd is more important than ever.
That was the challenge facing Esker Gin, who tasked us to develop their branding in a way that would reflect a fascinating and distinctive story.