Digital Transformation Blog | Paragon DCX

The role of data, measurement and evaluation in sustainability

Written by Hannah Stapleford | Jun 6, 2023 2:49:00 PM

Here at DCX, we care deeply about helping organisations use their data for the better.

By making use of data-driven decision making, you can optimise your marketing strategy, eliminate ineffective campaigns, and allocate resources more efficiently. But data is more than marketing campaigns, it runs through your entire business ecosystem, reducing unnecessary resource consumption and environmental impact. 

Data-driven sustainability means collecting and using data to make informed decisions that guide measurable and responsible business practices. ​Whether it's lowering greenhouse-gas emissions, optimising supply chains, or reducing waste, insights from sustainability data can power positive change. ​

For sustainability initiatives, understanding the current state and predicting future trends is essential for creating strategies that effectively address environmental, social, and economic challenges.

Using a framework can help navigate the often-complex data landscape associated with sustainability, breaking actions into bite-size, achievable chunks. We've separated these into three key sections...