Digital Transformation Blog | Paragon DCX

How WhatsApp can help your brand get closer to customers

Written by Amy Jarvis | Sep 7, 2023 7:42:42 AM

In 2023, 3 million businesses are already using WhatsApp as a channel of communication with their customers.

Have you considered WhatsApp as a channel for your brand or business?

WhatsApp is the most popular chat app in the world, live in over 109 countries. In fact, WhatsApp is the number one chat app in many, including every country in South America, in India, Spain, Germany, Russia, and the UK. With 1.5 billion monthly active users, WhatsApp has more active users globally than any other app, and over 60 billion messages are sent every day.

We know that most of us use the app to communicate with friends, family, colleagues, but in recent times, more and more organisations are turning to WhatsApp as a way to get closer to their customers and communicate with them in a way that suits.

The CX Trends 2023 research from Zendesk reported that 70% of consumers spend more with companies that offer fluid, personalised, and seamless customer experiences.

WhatsApp can give you that.