Generation Z (Gen Z) has become a driving force in the global movement toward ethical consumption. With constant and real-time access to information through the Internet and social media, Gen Z is acutely aware of the impact their purchasing decisions have on both society and the planet.
With this generation commanding $360 billion of disposable income, they are increasingly re-shaping the retail landscape and demanding increased sustainability, ethical practices, and transparency from the businesses from which they purchase.
Here, we explore ethical consumption in more detail, including what it is, why it's important, and how it could affect your business - both now and in the future.