Google announced that their digital analytics platform Universal Analytics will be replaced by their next-generation measurement solution, Google Analytics 4 (GA4), from July 2023. This is a significant announcement for everyone using Universal Analytics, commonly known as Google Analytics.
With just a few months to go, it’s important you start planning the switch to GA4 sooner rather than later, so you can gain greater value from your data in the new system.
Contact us to understand how we can help with your migration.