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Are email open rates a truly valuable benchmark? Or is it just a vanity metric that the industry likes to shout about? And are email open-rates declining? |
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Don't worry email marketers, before you read any further... the answer to the first question is YES! Open rates have a lot of value in email marketing. Below we've shared our view which is based on a number of sources, of what is likely to happen with Apple iOS 15 privacy changes affecting open rates. However, it is a bit of a moving beast, and you'll need to move quickly – so best read on. |