In our digital age, your website is often the first point of contact between your brand and its potential customers. It serves as a virtual storefront, a marketing hub, and a platform for engagement.
The ability to shape and evolve your website is crucial if you want to stay competitive and relevant.
Traditionally, website development and maintenance have heavily relied on IT departments, causing delays, bottlenecks, and frustration for marketing teams. However, with advancements in technology and the rise of user-friendly web development tools, there’s a growing trend towards empowering marketing teams to take control of their website's vision and evolution with minimal support from IT.
This shift not only accelerates website updates but also fosters innovation, agility, and a more collaborative work environment.
Here’s 9 ways in which you can start to take control of your website.