Today, customers are more discerning than ever before. Providing excellent products or services at a competitive price is no longer enough to guarantee business success.
B2B buyer expectations have been redefined, mostly down to the consumer world in which easy access to personalised content and seamless transactions mean that customer experience has usurped brand loyalty as the top contributor to customer retention.
B2B business have no option but to convert to a more client-centric digital approach if they hope to be around for ever.