Content Strategist

You’ll help to grow the DCX content proposition and discipline.

You’ll also define and lead digital content requirements for new and existing clients, ensuring content is used to drive customer value across the touchpoints we create. This could include advising on the environment in which content is served, how it is organised, managed and is structured, and the ways in which content is merchandised or personalised to compel customers to take action.

To support this, you should have a strong understanding of both the commercial and brand aspects of digital content, as well as experience of shaping content strategies for clients across a range of digital touchpoints in B2B and B2C environments.

Key Duties

• Plan and facilitate content strategy workshops and help clients understand content gaps and requirements for new digital platforms based on user/stakeholder research

• Assess, catalogue, and analyse the performance of website, app, and portal content. Create content inventories and audits, plus develop and refine information architectures

• Drive the vision, development, and organisation of content that is useful, compelling, and meaningful across our clients' owned media, commercial channels, and indirectly through distributed content

• Content design for the digital products we build: Help create user journey flows, information hierarchies, and content briefs in support of new website/app builds and ongoing UX/CRO initiatives

• Brief digital content and experience requirements to UXers, designers, developers, and copywriters

• Direct, edit, and refine web content written by others

• Help create, edit, and organise content within content management systems

• Use analytics to measure and report on the impact of content strategies and identify opportunities for continuous improvement

• Ensure any content produced considers key SEO requirements, such as keyword research and internal linking best practice

• Act as spokesperson and thought leader for the discipline, with blogs, webinars, and other marketing activity

• Support the new business drive by contributing to pitches and pre-sales activity

• Help to identify, hire, and manage new content roles within DCX

What we’re looking for

• 10+years of experience as a content strategist, editor, or content designer, preferably within an agency setting

• Proven track record defining strategies for new websites, large platforms, and app builds

• Experience refining information architecture, user flows, and sitemaps for new digital platforms

• Experience planning and managing content production and migration schedules for new websites

• An assured understanding of how to identify problems and measure the success of content using reporting tools such as Google Analytics

• Ability to create or hone web/digital touchpoint copy that also supports SEO best practice

• The ability to work collaboratively with writers, data analysts, designers, UXers, and web developers

• Able to ‘sell’ a proposition and present complex topics in an easy-to-understand way to business stakeholders

• Ability to identify, manage, and grow a content team

Desirable

• CRO and optimisation programme experience

• Drupal CMS expertise

• Understanding of technical SEO and keyword research

• Experience developing and implementing on-site personalisation strategies